Andrzej Wajda Film Center
Branding&Webdesign
Branding&Webdesign
The CKF visual identity concept is based on the motive of searching for focus - activity inseparably connected with film art. The characteristic behavior of the camera and the eye becomes a metaphor for searching in general - experimenting, catching the moment, looking, noticing.
The film is not a static creation, but a lively, dynamic, stretched in time - so it is a record of the process and is the sum of the representations of various optics and focus.
The CKF logo is a black rectangle with 16: 9 aspect ratio subjected to blur of the aperture, captured at the stage of searching for the appropriate focal length.
Life's too short to watch bad movies & thank you for your time
